As an official partner of the NFL, Adobe’s applications will support the league in generating personalized content across multiple digital touchpoints.
Dive Brief:
- The NFL announced an expanded global partnership with Adobe for artificial intelligence-powered fan experiences, some league-generated and some fan-generated, according to a press release.
- As an official partner of the NFL, Adobe’s Experience Platform and applications like Express and Firefly will support the league in generating personalized content meant to bring fans closer to their favorite teams, stadium experiences and promotions.
- Consumers will also be able to remix NFL-themed Adobe Express templates to share on channels including social media and will receive personalized content on the NFL OnePass app. The tie-up comes out of the NFL Technology Innovation Hub.
Dive Insight:
The NFL wants to deepen its engagement with sports fans through an expanded partnership with Adobe for AI-enhanced content. The tie-up, which will exist throughout the 2025 NFL season, comes out of the league’s Technology Innovation Hub, a strategic initiative meant to integrate innovative technologies into all aspects of football, including fan engagement.
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Source : https://www.marketingdive.com/news/nfl-expands-adobe-partnership-ai-powered-fan-experiences/746178/
