NIQ, a leading consumer intelligence company, achieved certification as a Google Meridian Partner. This allows NIQ to use Google’s open-source marketing mix models. This helps to measure marketing impact for many advertisers. This achievement reinforces NIQ’s strong commitment. They offer transparent, actionable measurement solutions. These solutions help advertisers evaluate investments globally. They also help advertisers optimize their budgets.
Google’s Meridian is an open-source Marketing Mix Model (MMM). It helps companies measure how effective marketing is. It helps them optimize ad budgets across all media channels. Consequently, NIQ joins a selected group of partners. They collaborate with Google to advance measurement standards. They also introduce new innovations for marketers. This makes high-quality measurement more accessible globally.
Advancing Marketing Effectiveness Measurement
Furthermore, new Meridian innovations are included. They enhance search measurement capabilities. Search measurement now accounts for organic search volume. They also improve video reach & frequency measurement. These improvements make media impact measurement more comprehensive. This helps advertisers optimize future investments. The goal is to maximize real-world outcomes. Jason Tate leads Marketing Effectiveness at NIQ. He called the certification a major milestone. Therefore, this helps to empower advertisers and media owners. It gives them the best-in-class tools for measuring media impact. They can work faster and more efficiently. By combining open-source innovation with NIQ’s expertise, they deliver accurate solutions. As a certified Google Meridian Partner, NIQ brings deep MMM knowledge. They help clients expand their effectiveness research. This provides flexible options for every marketer.
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News Source: Businesswire.com
