NIQ announced the expansion of its GeoPurchase Audiences into Poland, Belgium, Mexico, and Indonesia. The move extends GeoPurchase Audiences to additional international markets and creates new opportunities for advertisers. As a result, marketers can reach consumers through demand-based targeting strategies.
The expansion comes as privacy regulations continue evolving worldwide. At the same time, traditional identifiers such as cookies continue to decline. So marketers are looking for effective alternatives to reach high-value audiences at scale.
GeoPurchase Audience allows marketers to find geographic areas that are likely to spend. Instead of relying on demographics alone, the solution uses actual consumer demand data. This enables brands to direct media investments to areas with greater retail opportunity.
The platform gives advertisers the ability to understand where consumers are most likely to purchase the specific FMCG category, brand, and sub-brand. In addition, marketers will be able to allocate their resources in specific markets to improve the performance of the campaigns. NIQ uses purchase-based signals from a broad retailer network across local markets. In addition, the company delivers The Full View of category demand and shopper behavior across multiple channels. This capability supports more informed planning and media activation decisions.
“With GeoPurchase audiences, we’re translating NIQ’s global scale into local strategies that help every impression work harder,” said Maureen Stapleton, Global Commercial Leader, Media Division. “By understanding who buys and where demand exists, brands can drive growth in today’s fragmented and highly regulated environment. We now offer GeoPurchase syndicated audiences across 11 countries in Europe, North America, APAC, and LATAM, with additional markets launching this year. This enables clients to activate audiences and measure performance using the industry’s most comprehensive global sales data.”
Expansion Supports Demand-Based Marketing
Through the expanded offering, marketers can identify high-performing locations that support category growth. They can also target underperforming regions to attract new buyers. Additionally, brands can protect market share and strengthen competitive positioning. NIQ currently offers syndicated GeoPurchase Audience through leading platforms including The Trade Desk, Cadent, and AdSquare. Meanwhile, the company plans additional platform and market expansion. NIQ currently provides custom audience solutions across 28 markets worldwide.
The latest expansion highlights NIQ’s commitment to helping brands improve audience targeting, increase media efficiency, and capitalize on local consumer demand.
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News Source: Businesswire.com
