NIQ, a global leader in consumer intelligence, earned a partner badge in TikTok’s new Media Mix Modeling program. This focus area is within the TikTok Marketing Partners Program. The program chooses partners carefully. They must meet rigorous standards for quality and expertise. Consequently, the badging confirms advanced proficiency in media analytics. It ensures state-of-the-art MMM measurement for global marketers. This recognition strengthens the growing NIQ TikTok Marketing Partners Partnership.
NIQ provides robust support as a badged MMM Marketing Partner. They enable marketers to understand the impact of their campaigns across the whole funnel. The work covers advertising on TikTok as well as on TikTok Shop. So, advertisers are in a position to refine their tactics in a very efficient manner. They abandon the use of last click attribution and instead implement data-driven insights. This capability is very valuable on TikTok. Users often discover products through entertainment first.
Expanding Data Delivery and Campaign Insights
TikTok’s new reporting API is fully integrated into NIQ’s systems. This integration is part of the Marketing Partners Program. It provides automated TikTok data delivery to NIQ. Furthermore, this automation eliminates error-prone manual processes entirely. It accelerates NIQ’s robust reporting capabilities greatly. It also supports their ongoing measurement model training. This ultimately improves campaign optimization guidance. The volume and frequency of advertising are increasing on TikTok. Brands and agencies are advertising more often now. The API allows NIQ to integrate more campaign data. This unlocks powerful marketing performance insights for clients. The NIQ TikTok Marketing Partners Partnership allows advertisers to refine their media investments. Jason Tate, General Manager at NIQ, made a remark regarding the achieved success. He mentioned that it gives additional confirmation of the measurement capabilities of NIQ. Their solutions help clients understand the true campaign impact. Moreover, NIQ uses its marketing mix models across the world. This enhances the value of the NIQ TikTok Marketing Partners Partnership for many global advertisers.
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News Source: Businesswire.com
