NielsenIQ announced six new AI-powered capabilities at its flagship industry event, C360. This announcement is a major step in the company’s AI strategy. The new solutions also pave the way for the future of agentic commerce by helping organizations operationalize trusted intelligence across enterprise environments.
The new capabilities allow brands, retailers and enterprises to embed trusted market intelligence into workflows, AI systems and emerging agentic commerce ecosystems. As a result, organizations are able to make faster and more informed decisions. Furthermore, these innovations allow businesses to be ready for a fast-changing agentic commerce landscape.
NIQ’s AI value creation strategy is anchored in two key principles. First, the company is committed to delivering The Full View™. This approach employs big data, advanced AI models and quality content. This provides organizations with actionable insights and the ability to accelerate AI-driven innovation.
Secondly, NIQ enables AI-powered capabilities through advanced applications, assistants and agents. These tools bring trusted intelligence and proprietary data directly into enterprise workflows. This means that organizations can more easily embed intelligence into everyday operations.”
Together, these principles further cement NIQ’s position as a trusted intelligence provider for the future of commerce.
“Clients are looking for access to trusted, granular intelligence in whatever way works best for them,” said Troy Treangen, Chief Product Officer at NIQ. “Whether through NIQ applications, AI assistants such as NIQ Optiq, connected enterprise workflows, or governed integrations with leading AI technologies such as ChatGPT, Claude, and future frontier models, our new capabilities are designed to meet clients where they are and help them access NIQ’s trusted, proprietary market intelligence seamlessly and securely wherever decisions are made.”
New AI Capabilities Expand Enterprise Intelligence
At C360, NIQ introduced the first wave of AI innovations powered by its trusted intelligence ecosystem.
NIQ Connected Content helps clients manage, activate, and optimize product, availability, and preference intelligence across commerce environments.
NIQ Optiq serves as the company’s next-generation insights assistant and agent experience. It delivers trusted market intelligence directly into decision-making processes.
NIQ Optiq Mobile extends intelligence capabilities into mobile environments. Consequently, users can access insights wherever decisions occur.
NIQ Optiq Bridge connects NIQ intelligence with leading applications, AI workflows, and enterprise systems. Therefore, organizations can integrate insights across multiple platforms.
NIQ Cadence functions as a GenAI-native marketing effectiveness operating system. It helps marketers measure, optimize, and activate performance continuously.
ConnectAI Suite powers a collection of AI data engineering and integration services. These services enable organizations to access trusted NIQ intelligence within business workflows and AI-driven processes.
NIQ Advances the Future of Agentic Commerce
While the new capabilities address current AI needs, NIQ continues to invest in future commerce innovation. Specifically, the company’s Commerce Intelligence pillar focuses on preparing organizations for a market where AI increasingly influences product discovery, recommendations, purchases, and measurement.
To support this vision, NIQ advances innovation through its AI Commerce Lab. The public innovation venue develops intelligence frameworks, measurement systems, industry standards, and ecosystem capabilities. These efforts aim to support the next generation of agentic commerce.
“Across our client conversations, we consistently hear the same challenge: organizations are investing heavily in AI but often struggle to operationalize it at scale,” said Liz Buchanan, President of North America at NIQ. “The innovations announced at C360 are designed to help close that gap by providing trusted intelligence, practical AI solutions, and the capabilities organizations need to turn AI ambition into measurable business outcomes.”
NIQ supports its AI strategy through one of the industry’s largest global data ecosystems.
The company maintains relationships with more than 8,900 retailers worldwide. In addition, its coverage spans approximately $7.4 trillion in consumer spending.
NIQ also manages more than 253 million product items and over 10 billion structured product attributes. Furthermore, the company oversees more than 160 petabytes of managed data assets.
To strengthen intelligence delivery, NIQ operates 28,000 AI models daily. As a result, organizations gain access to scalable and reliable analytics.
NIQ stated that additional details about ConnectAI Suite, NIQ Optiq, NIQ Optiq Mobile, NIQ Optiq Bridge, NIQ Connected Content, NIQ Cadence, Commerce Intelligence, and the Commerce Lab will be shared throughout C360.
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News Source: Businesswire.com
