Omnisend launched new AI-powered assistants, advanced SMS tools, and enhanced reporting features to strengthen e-commerce marketing performance. The update introduces smarter personalization, automation, and reporting capabilities for merchants seeking efficient, data-driven engagement.
Zilvinas Lesinskas, VP of Product at Omnisend, said the release focuses on giving brands practical tools to connect with customers. He emphasized that the new features enable AI-powered marketing personalization, smarter workflows, and more trustworthy SMS communication. Lesinskas added that these updates help merchants create more impactful customer interactions.
Personalization at Scale
The new Personalized Content suite, available to Pro users and as an add-on, brings merchants closer to customers. Viewed Product Recommendations automatically display recently viewed products in campaign emails, encouraging purchase completion. Past Purchases Recommendations suggest complementary products based on purchase history and buying behavior. Conditional Content Campaigns dynamically show or hide content blocks to create highly relevant email experiences in a single campaign.
Smarter Marketing with AI Assistants
Omnisend’s latest AI assistants save time and anticipate customer needs. Suggest + Create Automations, launching in Q4, will identify gaps in automation strategies and instantly generate workflows tailored to customer behavior and tone of voice. The beta version of Suggest + Create Forms uses AI to build forms around calendar events, brand assets, and preferred messaging styles, helping merchants grow subscriber lists effortlessly.
Advanced SMS Capabilities
SMS remains a key growth channel. Omnisend enhances control and trust with new tools. SMS Shortlinks use custom-branded domains to improve recognition and click-through rates. Coming soon, SMS Shortcodes will enable short, recognizable numbers for faster, more reliable high-volume SMS campaigns.
With these AI-powered marketing upgrades, Omnisend empowers ecommerce brands to deliver personalized, efficient, and scalable customer engagement across email and SMS channels.
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News Source:Prnewswire.com