OpenX Technologies, Inc., a leading omnichannel supply-side platform, has elevated two key executives to strengthen its global commercial strategy. The company has promoted Stacy Bohrer to Senior Vice President of Buyer Development and Amanda Forrester to Senior Vice President of Marketing and Communications.
These promotions come amid strong commercial momentum, fueled by the growing success of OpenXSelect, the company’s curated supply-side platform tailored for advertisers. Throughout 2024 and into early 2025, OpenX added over 200 new brands and saw a sharp rise in engagement with its targeting tools and curated deals.
With plans to expand its commercial team by more than 20% in H2 2025, OpenX is investing in both talent and reach. Notably, a third of this growth will take place in international markets, reinforcing OpenX’s ability to meet global buyer demands and enhance support for brands and independent agencies.
Stacy Bohrer has played a pivotal role in scaling strategic partnerships with holding companies, independent agencies, and direct marketers. She also developed a high-performing account management division that delivers measurable value to clients. In her expanded role, Bohrer will lead all buyer development operations across the Americas, including oversight of the new Mexico City office.
“Stacy’s impact has been transformational,” said Matt Sattel, CRO at OpenX. “She builds high-performing teams and sharpens client outcomes with unwavering strategic focus. Her leadership is essential as we deepen partner trust and fuel commercial expansion.”
Bohrer added, “Today, the supply-side platform isn’t just a pipeline it’s a performance driver. Clients need a partner who is transparent, collaborative, and committed to outcomes. That’s exactly where I’m focused.”
Meanwhile, Amanda Forrester, a proven marketing leader with a product-first mindset, has aligned customer insights with product strategy, refining OpenX’s global positioning. Under her direction, the marketing function has evolved into a growth engine, fueling product rollouts and market visibility in key regions such as the UK, Germany, Japan, Australia, and France.
“Our focus has been on placing the customer’s voice at the core of strategy,” said Forrester. “By aligning sales, communications, and events, we’ve built a unified, solutions-driven brand presence. Now, with powerful tech and data, the supply side is uniquely equipped to lead digital transformation.”
John Gentry, CEO of OpenX, praised the leadership: “Stacy and Amanda embody the values that drive OpenX innovation, customer obsession, and a collaborative culture. Their leadership goes far beyond function it shapes how we build, execute, and grow.”
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News Source: Businesswire.com
