OpenX has grown its global supply infrastructure and publisher development staff to support growth and innovation. It’s aimed at strengthening the ad tech platform for increased value generation internally and serving partners better around the globe. With this, it will ensure an increase in operational capacity and will facilitate better technical support. In addition, OpenX is adding professional engineers along with publisher solutions personnel. For that reason, faster infrastructure improvements and deeper publisher engagement are expected. Strategic hires will also support real-time bidding, inventory quality, and partner scalability.
“Publishers today need more than just better monetization from an SSP; they need strategic partners who can help them navigate complexity. Unlock new revenue, and do it in a way that is easy to implement,” said Tyler Romasco.“Akhil and Rebecca have exactly the kind of leadership and expertise our partners need to succeed across formats, channels, & regions.”
Strengthening Infrastructure and Talent for Global Growth
Mandel explained that better infrastructure will underpin long-term growth and satisfaction for clients. Moreover, the new team members will enforce innovation across systems and workflows. This will keep OpenX competitive in an ever-changing advertising ecosystem. On the other hand, OpenX has recently introduced upgraded training programs for publisher support staff. In this respect, it expects faster issue resolution and better strategic collaboration with its partners. In addition, OpenX promises ongoing investments to adapt to market change. Summary: With its recent expansion, into focus on global supply infrastructure. OpenX is well-positioned to serve its ecosystem much better, increasing the performance and reliability of the platform.
“I’ve partnered with OpenX for years and have always admired the company’s principled approach to transparency & quality,” said Akhil Savani. “I’m excited to join during such an exciting time of growth and to help scale new strategic partnerships across high-growth environments such as CTV and mobile.”
“At OpenX, quality, trust, and autonomy truly matter. We focus on building meaningful publisher partnerships, a strategy that powers true impact. Rather than chasing volume at all costs,” said Rebecca Bonell. “In this new role, I’m excited to build a strong, globally focused team. Help publishers clearly articulate the value of their supply, and continue advancing an insight-driven approach across the industry.”
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News Source: Businesswire.com
