OpenX has promoted key leaders to move forward with its smart SSP vision. These promotions demonstrate the company’s focus on product, marketplace quality, and strategy. First, the company appointed Andrew Goode as the Senior Vice President of Strategy. Goode will now work under President Matt Sattel. Goode will be responsible for the company’s strategy, focusing on signals, systems, & incentives that drive planning and performance at OpenX. Moreover, OpenX has promoted Chris Hallenbeck to the Vice President of Marketplace Quality. Hallenbeck will now work under CTO Joel Meyer. Hallenbeck has 25 years of experience and will be responsible for quality initiatives at OpenX’s internal and external systems.
“Andy, Chris, and Rich are proven leaders who have helped shape OpenX’s evolution. Instrumental to where we’re headed next,” said Matt Sattel, President of OpenX. “Each brings unique experience and a shared vision to build smarter, more accountable. Performance-driven solutions that raise industry standards and deliver better outcomes for our partners.”
Strengthening Leadership for Innovation and Standards
Finally, Rich Calkins joins the company as the Vice President of Product, reporting to Meyer. Calkins will guide the product direction of OpenXBuild, which is the company’s primary software offering for agencies and data partners. These organizational changes reflect OpenX’s mission to provide better performance and innovation for digital advertising mediums.
“OpenX is at the forefront of the next generation of adtech, enabling greater choice and control. Performance for buyers and publishers alike,” said Andrew Goode, Senior Vice President, Strategy at OpenX. “Delivering leadership on meaningful standards is essential to that vision. Through this new role and my work on the IAB Governance Council, I’m looking forward to translating transparency and accountability. Responsible media practices into practical, measurable outcomes for our partners.”
“OpenX is committed to raising the bar for how programmatic works,” said Chris Hallenbeck, Vice President, Marketplace Quality at OpenX. “I’m proud to help deliver on that promise: not just through internal practices like AI-driven fraud prevention. Pre-bid filters and trusted brand safety integrations, but by helping our partners tailor their own standards. By advocating for smarter, more meaningful certifications industry-wide.”
“Our priority is making programmatic easier and more effective for our partners,” said Rich Calkins, Vice President, Product at OpenX. “I’m looking forward to making the OpenXBuild APIs user-friendly, building additional tools within the suite. Leveraging AI and agentic technology to improve performance for buyers. Drive sustained growth for our publisher partners.”
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News Source: Businesswire.com
