Optimizely, a global leader in digital experience platforms (DXP), has announced that its AI agent orchestration platform, Opal, is now integrated with Gemini Enterprise, Google Cloud’s enterprise AI platform.
The integration enables marketing teams to securely build, run, and collaborate with AI agents across multiple enterprise systems – creating a unified view of the customer journey and enabling more intelligent, automated campaigns.
Unified AI for Smarter Marketing
With Gemini Enterprise’s data unification capabilities and Opal’s intelligent automation, marketers can now design and execute personalized campaigns with unprecedented speed and precision.
By connecting data from various sources, Opal analyzes customer behavior in real time and provides actionable recommendations or even automates campaign execution. This Agent2Agent (A2A) collaboration lets marketing teams run complex, multi-channel strategies seamlessly.
“Today’s marketers need more than individual AI tools – they need orchestrated intelligence,” said Jessica Dannemann, Chief Partner Officer at Optimizely. “By integrating Opal into Google Cloud, we’re giving businesses an easier way to access AI-powered marketing tools that enhance customer experiences.”
Advanced Reasoning with Google’s Gemini Models
The collaboration uses the Gemini models in Google Cloud to provide better reasoning skills for analyzing text and visuals. This allows Opal to surface deeper insights that guide smarter campaign decisions.
“Bringing Optimizely’s AI agent to Google Cloud provides customers with powerful tools to accelerate their digital transformation,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “We’re excited to see how marketers use this technology to break down data silos and innovate faster.”
Breaking Down Data Silos and Enabling Real-Time Collaboration
The integration helps marketers deal with ongoing challenges related to scattered customer data. Opal users leverage Gemini Enterprise’s extensive agent network to gain a 360° customer view. This network aggregates data from CRM, analytics, and advertising systems.
Through its Agent2Agent interoperability, Opal and Gemini agents collaborate in real time, eliminating manual data transfers. These tireless agents can perform complex tasks like audience segmentation and market research overnight. They provide marketers with ready-to-use insights every morning.
Deepening Partnership with Google Cloud
After its July debut on the Google Cloud Marketplace, Opal takes the next step in integration with Gemini Enterprise. This marks a new phase in Optimizely and Google Cloud’s strategic partnership.
Opal runs on Gemini models to help marketing teams analyze complex data. It also enables them to build personalized campaigns at scale and stay competitive in an AI-driven market.
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News Source: Prnewswire.com