P.F. Chang’s has named Holly Smith as the company’s new Chief Marketing Officer (CMO). Smith will be responsible for the company’s brand strategy and marketing. Smith will be responsible for all marketing platforms, including digital, social, and in-restaurant marketing. Smith’s duties will also include increasing the company’s brand andcustomer loyalty. Smith has over 20 years of experience as a marketing leader. Smith’s previous experience includes senior marketing positions at Panera Bread, where she created award-winning marketing campaigns. Increased brand awareness in various markets.
“Holly’s proven ability to build dynamic, consumer-centric brand strategies. Her leadership across high-impact marketing initiatives makes her an outstanding addition to the P.F. Chang’s team,” said CEO Jim Mazany.
“Her vision and strategic mindset will be invaluable as we continue to shape memorable brand experiences and expand our reach.”
Driving Brand Growth and Customer Engagement
Smith’s experience also includes knowledge of integrated marketing, consumer insights, and communications. Smith’s knowledge and skills make her an ideal candidate to lead. The marketing efforts of P.F. Chang’s, as the restaurant brand continues to change and grow. This move by P.F. Chang’s is a demonstration of the company’s dedication to innovative marketing leadership. Smith will be instrumental in increasing brand awareness and improving customer experiences.
“I’m thrilled to join P.F. Chang’s at such an exciting time in its evolution,” said Smith.
“This brand holds a special place in the hearts of diners around the world. I look forward to partnering with the incredibly talented teams to deepen those connections and drive meaningful, long-term growth.”
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: PRNewswire.com
