This company has broadened its integrated marketing services to include new B2B website. Functionalities that enable local companies to better serve complex digital marketing needs. Besides, the expansion assists B2B brands in increasing their performance, engagement, and scalability. The new B2B website functionalities concentrate on the strategy, design, and technical aspects. So, the customers can use websites to communicate the brand and demand generation goals. In addition, PAN installs analytics, SEO, and content in every engagement. Consequently, websites turn into marketing tools that attract the potential for growth.
“Your website is where prospects confirm your value. Decide whether to continue the conversation,” said Chris Nardone, Vice President of Integrated Marketing and Web Services at PAN. “We build data-driven, strategy-led sites by unifying UX, creative, development, SEO. AI-informed research into one streamlined process.”
PAN Expands Integrated Marketing Services with New B2B Website Capabilities
These B2B website capabilities were designed by PAN to support long buying cycles. In addition, the services deal with stakeholder alignment and personalization needs. As a result, B2B companies can enhance the UX and the conversion funnel. Meanwhile, PAN is still delivering fully integrated marketing solutions. The growth is a reflection of the rising need for integrated digital experiences.
“There’s a lot of noise suggesting the buyer journey stops at AI Overviews. But that simply isn’t the case,” said Nardone. “AI is another surface, not the last or only one. Clients want connected experiences across their marketing ecosystem, with the website playing a central role. This offering gives them a partner who supports alignment from discovery through launch and sustains momentum long after go-live.”
Besides, B2B buyers expect to be interacted with in a relevant and consistent manner across different channels. This approach ensures that websites are supportive of broader marketing and sales strategies. PAN merges brand, communications, and digital expertise into one model. Hence, the clients get seamless execution across campaigns and platforms. To sum up, these B2B website capabilities are as strong as a bond that links PAN with its clients. The move is a form of support for clients who are navigating through competitive and changing digital markets.
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News Source: Businesswire.com
