PAR Technology today unveiled a new wallet-native loyalty solution, Smart Passes, targeted at increasing restaurant guest engagement with mobile wallets. As a feature of the PAR® Punchh® platform. Smart Passes basically convert Apple Wallet and Google Wallet into a direct, app-free, real-time loyalty channel for brands.
“This isn’t loyalty tacked on; it’s loyalty first by design,” said Savneet Singh, CEO of PAR Technology. “Smart Passes creates a new, native loyalty channel that removes friction without disrupting the guest experience or operational flow. By embedding this into the tech stack. Brands can deliver a truly unified guest experience where loyalty feels effortless, intuitive, and part of every interaction.”
PAR Technology Introduces Smart Passes to Revolutionize Restaurant Loyalty
In addition to that, Smart Passes allows a single-tap registration, and the user will immediately receive points, perks. Offers without the need for any downloads or logins. Such a frictionless experience embeds loyalty in the daily habits of consumers. Provides brands with the opportunity to interact with customers who are already using their phones in these places. Moreover, Smart Passes are immediately connected to Punchh’s current campaigns, guest data, and loyalty flows. This deep integration enables restaurants to deliver consistent offers and rewards based on the customer’s real-time behavior.
“App-less loyalty has made loyalty effortless for our guests and our team,” said Rachel McGraw, Loyalty Marketing Coordinator at Salsarita’s. “Guests are returning more often, and redemptions are up. Many guests prefer the wallet pass for instant convenience, while others use the app; both work seamlessly to boost engagement.”
The method is for casual and first-time users. Those who are often indifferent to traditional loyalty apps, as it effectively attracted to them. By eliminating the obstacles to logging in and using mobile wallets. Smart Passes engages program users, most of whom require minimal effort from staff or guests, making participation seamless and effortless.
PAR Technology will unveil more Offer Passes in Q1 2026. This extension will allow brands to deliver targeted promotions through the same wallet-native channel. The extension will drive higher redemption rates and deepen customer engagement across various restaurant brands. This is the main reason behind the increasing demand for such kinds of technology solutions. PAR Technology, a top provider of integrated foodservice technology, emphasizes that restaurants follow trends, streamline operations, & enhance guest engagement globally.
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News Source: Businesswire.com
