TikTok Shop recently named Pattern its 2025 Strategic Partner of the Year. The award ceremony took place at the TikTok Shop Summit in Los Angeles. This honor recognizes Pattern for helping brands launch, scale, and win on the platform. Pattern and TikTok Shop aim to bring hundreds of brands online by the end of 2026. The company uses its global infrastructure to accelerate brand growth at scale. Over the past year, Pattern successfully launched more than 80 brands on the platform.
Trygve Jensen of Pattern shared his thoughts on this significant achievement. Jensen stated: “Our partnership with TikTok Shop has unlocked something special for brands, and this recognition is a reflection of what we’ve built together. We are thrilled to be awarded TikTok Shop’s 2025 Strategic Partner of the Year.” He discussed the shift in how people shop. He noted, “TikTok Shop represents a fundamental shift in how consumers discover and buy products, and we’ve built the capabilities to help brands capitalize on that shift, profitably and at scale. We’re excited to deepen our partnership and bring even more brands into the TikTok Shop ecosystem.”
Grace Yang of Pattern also commented on meeting consumer needs. Yang stated, “As TikTok Shop becomes one of the fastest-growing commerce channels in the world, we’re helping brands meet consumers where they are and translate that into new customers and new sales. Combining NextWave’s creator expertise with Pattern’s technology and global reach puts us in a unique position to help brands win here, and we’re just getting started.”
Driving Brand Success as a Strategic Partner of the Year
The Strategic Partner of the Year title reflects Pattern’s ability to manage digital storefronts. They handle every stage from setup and content creation to fulfillment. This model removes the complexity of managing multiple vendors. Pattern’s technology helps brands meet shoppers where they spend their time. In the past year, Pattern launched over 80 brands on the platform. Their creator network includes more than 365,000 affiliates. Being a Strategic Partner of the Year proves Pattern’s commitment to marketplace excellence.
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News Source: Businesswire.com
