Perficient and Gradial have partnered to accelerate Agentic Marketing adoption across enterprise organizations. This collaboration offers an innovative approach to marketing for Fortune 500 companies by merging human imagination with artificial intelligence-driven actions.
This collaboration allows marketers to pay attention to strategic & creative aspects while AI handles the execution process through multiple channels. Hence, organizations get the possibility of having faster marketing cycles and better insights.
Perficient, an international company that provides AI and technology consulting services. Gradial, an agentic orchestration platform for enterprise marketing, will provide the organizations with Agentic Marketing solutions. This collaboration is relevant for Perficient’s AI-First Marketing & Engagement practice.
“Marketing has been one of the most promising areas for companies to realize the real potential of AI. Yet in most enterprises, CMOs tell us they are disappointed with the results compared to their ambitions and their expectations. That’s because more technology without a different operating model doesn’t create sustained value,” said Yusuf Tayob, Chief Executive Officer, Perficient. “What started as an AI-first partnership between our two companies, delivering meaningful cost savings for our clients around content migration using Gradial’s AI platform, has turned into a joint mission to build the agentic marketing model for the enterprise. We are so proud and excited to work with the entire Gradial team to deliver on the promise of agentic marketing for our clients.”
Perficient and Gradial Drive Autonomous Marketing with Agentic AI
This collaboration employs agentic orchestration in the marketing technology environment. Agentic agents have the ability to create, initiate, assess, and optimize marketing processes. This makes it possible for teams to achieve processes that took days within a few hours.
Gradial’s orchestration layer integrates with existing enterprise-level systems. These systems include content management systems, digital experience platforms, digital asset management systems, and analytics systems. It also offers governance features to control published content.
Another way the partnership will assist is that it enables the brands to increase visibility using the AI search. This has now become a critical component for marketers. Additionally, Perficient implements Gradial’s technology in enterprise AI-first marketing transformation initiatives.
“The Gradial platform was built with a focus on orchestration from day one, working across the CMS, DXP, and marketing tools enterprises already rely on,” said Doug Tallmadge, Co-Founder and CEO, Gradial. “Gradial takes the execution work off a team’s plate so they can focus on strategy and creativity. Perficient, with their deep expertise and heritage in industry-specific marketing strategy, operating models, technology, and execution is the partner that can translate platform capability into enterprise value at scale. Together, we’re giving CMOs something the category has been promising for years and never delivered: autonomous marketing operations, governed and grounded in their own brand and data.”
Perficient offers help in terms of design, change management, and measurement of business outcomes. In addition to these, they have expertise in the healthcare, life sciences, financial services, retail, and automotive industries.
In addition to that, Perficient and Gradial have developed new solutions in collaboration with each other. Such solutions are Agentic Brand & Content solutions, Zero-Ops Content Pipeline, Agentic Infrastructure Implementation, and Regulated Content Automation. Moreover, Perficient has established a specific center of excellence for Gradial. In addition to that, Gradial’s platform has been implemented by Perficient on its own website. This helps Perficient deliver AI-driven Marketing solutions faster for enterprise customers.
“The client CMOs we work with are ready to make the move to the agentic AI era. With agents behind the execution, marketers can stop acting as traffic controllers and drive more compelling impact: creative vision, strategic direction, and the brand judgment that agents can’t replace. Those are the brands that win the next decade,” said Leah Sand, Senior Vice President, AI-First Marketing and Engagement practice, Perficient. “That CMO demand drove our creation of a leading AI-First marketing consulting practice that brings the technical acumen, partnerships like Gradial, and business insight to ensure marketing teams fuel growth.”
Overall, the Perficient and Gradial partnership strengthens the future of AI-driven marketing. It enables organizations to build scalable, autonomous, and intelligent marketing operations.
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News Source: Businesswire.com
