Pluralsight has named Jamie Roberts as the Chief Marketing Officer to oversee the marketing activities of the company globally. As the Chief Marketing Officer, she will be responsible for overseeing demand generation, product marketing, content marketing, and digital experience. Additionally, Roberts will also be responsible for defining the go-to-market strategy of the company and enhancing customer engagement. This appointment takes place as Pluralsight is expanding its technologyskills platform globally.
“As we continue to scale Pluralsight’s business, aligning our go-to-market strategy. With the needs of our customers being more important than ever,” said Steve Vierra, Chief Revenue Officer of Pluralsight. “With marketing playing an increasingly critical role in driving growth and customer impact. Jamie brings the strategic vision and discipline needed to translate market insights into meaningful engagement,” Vierra said.“Her leadership will be essential as we deepen customer relationships and accelerate innovation.”
Strengthening Marketing Leadership for Growth
Roberts has over 15 years of experience in B2B SaaS. She has been the marketing leader at Veeva Systems and RealPage, where she focused on aligning sales & building the pipeline. Moreover, her experience also includes creating lean teams that connect product strategy and sales. With this new development, Pluralsight looks to enhance customer engagement and innovation. Roberts will be instrumental in integrating marketing at Pluralsight with the overall business strategy. This new development is a part of the company’s efforts to enhance its position in the technology training industry.
“Pluralsight is moving beyond skills development to become a true partner in business transformation,” said Roberts. “I’m excited to be working with Pluralsight’s outstanding leadership team in building a marketing organization that reflects that shift,” Roberts said. “Our goal is simple: align our go-to-market execution. With our customers’ biggest technology challenges & drive the next phase of our growth.”
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: PRNewswire.com
