The global marketing agency PMG recently announced its acquisition of Digital Voices. This strategic move aims to strengthen its global influencer marketing capabilities. Digital Voices is a major agency with offices in London and New York. The company focuses on creator-driven content and YouTube brand integrations. This acquisition will allow PMG to expand its creator solutions to enterprise brands. Clients will now have access to a larger network of influencers.
Scaling Creator Content and Technology
The deal combines data-driven insights with high-quality creative storytelling. PMG will integrate the team of 70 employees from Digital Voices immediately. This transition allows the agency to offer better social commerce solutions. Many brands want to reach younger audiences through trusted online personalities. Consequently, this partnership provides the perfect platform for such growth. Digital Voices brings a wealth of experience in managing large-scale campaigns.
“This is another exciting step forward in PMG’s global growth and our commitment to giving customers an edge in a rapidly evolving landscape. The Digital Voices team brings a strong track record, complementary technology, and a culture that reflects our values. The creator landscape has quickly evolved into a strategic lever for performance, brand storytelling, and commerce. We’re looking forward to unlocking new ways to drive impact for our customers with this latest addition to PMG,” said George Popstefanov, Founder & CEO of PMG.
The integration focuses on enhancing the proprietary Alli marketing technology platform. Now, the platform will include more advanced creator performance metrics. Marketers can track the impact of influencer spending more accurately. Furthermore, the agency can now execute local campaigns in multiple languages. This global footprint is essential for modern international brands. The acquisition of Digital Voices marks a major milestone for PMG.
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News Source: Businesswire.com
