The importance of retail trading awareness dominated. The scene as Quantfury partnered with Sandwich to unveil a new set of commercial films. The campaign is focused on raising awareness about intelligent decision-making among retail traders. Quantfury initiated this campaign to raise awareness about common errors made by retail traders. As such, it emphasizes the need for users to think before trading. In addition, the ads are inviting and applicable in the lives of today’s investors. The new set of ads by Quantfury targets the emotions of retail traders, which frequently result in undesirable outcomes. As such, Quantfury anticipates a positive impact on healthy habits among retail traders. In essence, the campaign resonates well with the focus of Quantfury on transparency.
“It’s a pleasure to work with Sandwich, whose visual storytelling is outstanding,” said Lev Mazur, Founder of Quantfury.“Since day one, Quantfury has aimed to question and improve the standard practices in the global retail trading industry.”
Blending Education and Storytelling to Promote Responsible Trading
Additionally, Quantfury has a commission-free trading platform through which traders can trade various assets, including stocks, cryptocurrency, and futures. Thus, education becomes a key requirement as market access continues to grow. Sandwich, a renowned storyteller in the creative industry, influenced the tone and message of the campaign. Therefore, there is a balance between humor and education in the commercials. This is to ensure the audience is retained and the lessons are well noted. Secondarily, the campaign is a reflection of the industry’s shift to responsible investing. As the industry promotes protection among traders, education becomes a necessity for the masses. Therefore, the campaign on the awareness of the market for the masses is a growing concern. Additionally, the campaign aims to help traders make effective decisions in the market, thereby ensuring their long-term success.
“A good investment is a story,” added Adam Lisagor, Founder of Sandwich. Quantfury stood out by wanting to tell a real, interesting story first rather than just sell. That’s rare, and we’re glad they trusted us to help share it.”
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News Source: Businesswire.com
