Roku and iSpot have announced a powerful new partnership for advertisers. They are introducing Outcome-Based Optimization to improve streaming television campaigns. This tool allows brands to measure real-world actions taken by viewers. Advertisers can now track website visits and app installations directly. It moves beyond simple views to focus on actual business results. This integration works across the entire Roku streaming ecosystem.
Elevating Ad Spend Accountability
Marketers can now adjust their spending based on proven performance metrics. Early testing with SimpliSafe showed a 23 percent increase in leads. Transitioning to this model helps brands reduce wasted ad spend significantly. Furthermore, the platform provides a clear view of the customer journey. You can see which creative assets drive the most conversions. Outcome-Based Optimization ensures every dollar spent on streaming works harder.
“By integrating iSpot’s attribution directly into our optimization algorithms, we’re enabling brands to achieve even stronger outcomes on the Roku platform,” said Miles Fisher, Senior Director, Strategic Advertising Partnerships at Roku.
The aim of this collaboration is to make the complex world of TV measurement easier. Brands are now able to optimize media spend in real-time. It is important to have agility in the fast-paced world of online advertising. Moreover, it also enables solutions for reach and frequency across devices. This helps in avoiding over-saturation of the same audience segments. Reliable Outcome-Based Optimization is now a reality for Roku’s many global partners.
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News Source: Businesswire.com
