Sapiens International Corporation recently announced that Eva Skidmore has joined as its new Chief Marketing Officer (CMO). She will now lead the global marketing team and oversee the company’s go-to-market strategy. Skidmore intends to place artificial intelligence at the heart of all marketing efforts. This vision aims to unify sales, product, and partnerships into a high-speed growth engine. Her role is vital for scaling the company’s operations with higher precision and speed. She will support teams across the Americas, EMEA, and the APAC regions.
Strategic Expertise in Global Marketing
Skidmore has a lot of experience from her recent marketing transformation projects at JAGGAER. Her impressive career has included leadership positions at top technology companies such as Salesforce, Microsoft, Oracle, as well as key positions at RightNow Technologies and Socrata. This background gives her deep expertise in brand marketing, demand generation, and revenue-aligned operations. Based in Bozeman, Montana, she focuses on using modernization to keep Sapiens at the industry forefront. She looks forward to innovating fast with the company’s intelligent solutions.
“Eva Skidmore is a visionary and expert marketing leader with a strong track record of driving growth,” said James Hannay, Chief Revenue Officer at Sapiens. “She brings deep expertise across brand and product marketing, demand generation, go-to-market strategy, and revenue-aligned marketing operations with a consistent focus on measurable impact, execution, and close partnership with Sales.”
“I’m thrilled to join Sapiens at such a defining moment in its evolution,” said Eva Skidmore. “The company has a strong foundation: deep customer relationships, powerful technology, and an incredible team that’s ready to innovate fast. I’m excited to bring my experience in AI, marketing, and modernization to help Sapiens keep leading the industry with its intelligent solutions.”
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News Source: PRNewswire.com
