SiriusXM Media is now the Exclusive Audio Advertising Representative for YouTube in the United States. This agreement connects YouTube to a massive audio advertising platform in North America. SiriusXM Media will exclusively represent YouTube’s audio-first inventory in the U.S. market. This allows brands to buy guaranteed audio ad impressions on YouTube. The partnership uses AdsWizz technology to provide a seamless buying experience. Over 212 million monthly listeners in the U.S. engage with audio-first content on YouTube.
Scott Walker serves as SiriusXM’s Chief Advertising Revenue Officer. He commented on the power of this new collaboration. Walker stated, “Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale. By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”
Romana Pawar also shared her perspective on the deal. She is the Senior Director of Product for YouTube Ads. Pawar stated, “YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators. By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”
Enhancing Ad Reach as the Exclusive Audio Advertising Representative
The Exclusive Audio Advertising Representative status allows SiriusXM Media to represent YouTube’s audio inventory. Brands and agencies can now buy guaranteed audio impressions through SiriusXM Media. This deal includes audio advertising for both YouTube Music and podcasts on YouTube. The partnership uses AdsWizz technology to manage these audio ad opportunities. This agreement aims to create new opportunities for marketers and creators to grow. SiriusXM Media will now manage these specific audio-first opportunities in the U.S. market. Acting as the Exclusive Audio Advertising Representative, SiriusXM Media simplifies audio ad buying at scale.
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News Source: PRNewswire.com
