Sitecore has announced the launch of the Sitecore AI Innovation Lab, a unique program created in collaboration with Microsoft that provides a guided environment for marketing leaders looking to rapidly explore AI-driven solutions for optimising content operations. 

Furthermore, it allows marketers to clearly define their AI journey and fast track the development of solutions best suited for their specific use cases.

It is worth noting that this solution addresses concerns on whether marketers are hesitant to invest heavily in new technology without proof of ROI; as they don’t want to risk budget or reputation on AI projects that might fail and struggle to prioritise the time investment needed to figure out where AI may fit best to aid their strategies.

In response, the Sitecore AI Innovation Lab targets these specific pain points by providing a collaborative, guided environment to rapidly explore AI-driven solutions powered by Microsoft Azure and Azure OpenAI Services. 

Participants work alongside Sitecore and Microsoft experts to prototype solutions for their unique challenges using an agile and low risk approach. The result is either a validated AI solution or invaluable learnings, that can further empower marketers to achieve their business objectives and position their brands at the forefront of digital innovation.

Explore Martech News for the latest advancements in Marketing Technology & insightful updates from industry experts! 

Source : https://marketech-apac.com/sitecore-taps-microsoft-to-launch-martech-first-ai-innovation-lab/