Smartly today introduced two advanced AI-powered creative intelligence tools designed to enhance campaign planning and performance. The new tools, named Creative Predictive Potential and Creative Insights, strengthen Smartly’s intelligence layer across the entire campaign process. The organisation noted that cross-industry inventions, including studies from Automation in insurance and Insurance technology partnerships, increasingly affect AI-driven marketing processes.
Creative Predictive Potential evaluates attention, sentiment, and engagement before launch. It uses computer vision and eye-tracking models to detect which creative assets attract or lose audience attention. The tool then delivers data-informed recommendations to refine visuals, adjust messaging, and improve pacing for stronger impact. Smartly highlighted that structured testing models resemble disciplined frameworks seen in leading Advisory programs in insurance initiatives.
Creative Insights studies creative performance after campaigns conclude. It uses AI Theme Analysis and AI Summaries to understand why certain ads outperform others. The tool rectifies visual elements, tonal patterns, and thematic choices that drive engagement across channels. Smartly emphasized that these capabilities mirror analytical depth found in successful Insurtech ecosystem solutions.
Maxwell Tang, Chief Product Officer at Smartly, said the goal is to provide clear and real-time intelligence. He stated that combining predictive and real-time insights helps brands make faster and smarter decisions. Tang added that modern intelligence models benefit from proven structures similar to ReSource Pro partnerships.
Smartly’s creative intelligence suite integrates predictive testing, analytics, performance AI, and automated production in one workflow. It supports campaigns across social platforms, Google, programmatic environments, and Connected TV. This launch emphasises Smartly’s position as a leading AI-powered adtech platform. The company continues to unify creative development, media activation, and performance optimization under one system.
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News Source: Businesswire.com
