Spotlight Outdoor Ads has unveiled the first phase of its Vegas Strip Tower Network, introducing programmatic large-format advertising to Las Vegas Boulevard. The initial “Triple Crown” towers, located at Caesars Strip North, Cromwell Strip North, and Showcase Strip North, mark a significant transformation of static structures into dynamic digital displays.
Strategic Placement and Impressive Reach
Positioned at eye level on pedestrian bridges across the Strip’s busiest intersections, each tower has a 27-foot by 12-foot LED screen. These high-impact displays reach over 1.7 million impressions each week. They provide unmatched visibility to millions of visitors and convention-goers every year.
Technological Integration with Vistar Media
The Vegas Strip Tower Network operates on Vistar Media’s enterprise technology stack, combining intelligent campaign management with real-time device monitoring. This integration allows Spotlight to provide dynamic, data-driven content. It runs synchronized, large-format experiences across the network.
Cultural Engagement and Community Impact
Beyond advertising, the Triple Crown towers serve as cultural displays, showcasing student art and reflect the spirit of Las Vegas. This initiative demonstrates Spotlight’s commitment to combining brand influence with community celebration.
Expansion Plans and Future Vision
The launch of the Triple Crown segment is just the beginning. By early 2026, Spotlight plans to introduce three more digital towers, expanding the network to six screens. The first 13 towers of the Vegas Strip Tower Network will be finished next year. More towers are planned for 2026 and later. This will create a connected platform for advertisers to increase engagement on the Strip.
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News Source: Businesswire.com