Spreetail today launched True Ads, an e-commerce tool designed to reduce advertising waste and boost brand sales across marketplaces. True Ads employs causal AI to indicate the exact ad dollars that generate real incremental revenue. In addition, brands that have implemented True Ads have experienced up to 78% year-over-year growth in incremental ad revenue. Simultaneously, pointing out unproductive investment areas, the tool has removed up to 50% of the ad spend that was wasted.
“With margins under pressure.“Brands cannot afford to invest in ads that merely replace demand they already generate organically,” said Josh Smith, CTO at Spreetail. “True Ads uses causal AI to reveal which ad dollars are truly generating incremental growth. It protects brands from cannibalization, eliminates wasted spend, and gives them the confidence to scale only what actually drives profit.”
Spreetail Launches True Ads to Boost E-Commerce Profitability
True Ads, part of Spreetail’s Smart Shelf suite, helps brands succeed in digital marketplaces using data, AI, and strategic insights. The tool reveals the actual keywords, campaigns. Product ads that lead to net-new sales rather than just reselling the same revenue. Moreover, True Ads prevents brand cannibalization by identifying ad spend that only replaces demand the brand already generates organically. Having this knowledge allows enterprises to scale those that are truly profitable without a doubt. Josh Smith, the Chief Technology Officer, stated that the new tool provides brands with clarity regarding their advertising performance. He mentioned that the tool not only protects businesses from unnecessary expenses but also allows them to spend more wisely.
True Ads feature campaign-level incrementality measurement, wasted spend detection, & unified profit intelligence. A few others, such as how paid media influences organic rankings and market share. Also, True Ads has a deep integration with marketplace data. This allows brands to understand how the different parts of an ad can lead to long-term growth. Such a degree of transparency facilitates better budget decisions and stronger returns.
Spreetail continues expanding its Smart Shelf tools portfolio, strengthening its role as a provider of scalable e-commerce solutions. These solutions help brands generate profits in highly competitive online marketplaces.
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News Source: Businesswire.com
