Springbot, the AI-first marketing and sales automation platform, has acquired Identity Matrix, a leading visitor-ID and attribution platform. The integration merges Identity Matrix’s team, IP, technology, and clients into Springbot’s ecosystem. This combination significantly strengthens Springbot’s AI marketing capabilities, giving marketers deeper insights into high-value prospects, dormant leads, and account-based campaigns.
“Integrating Identity Matrix into Springbot accelerates our mission to deliver measurable ROI through unified, intelligent marketing workflows,” said Marc Pickren, CEO of Springbot. “It’s smarter, faster, and designed to deliver results.”
Stephen Lowisz, Founder of Identity Matrix, described the acquisition as “jet fuel.” He added, “Springbot brings broader tools, richer data, and stronger infrastructure. Expect faster innovation in demand generation, attribution, and client journey solutions, resulting in better outcomes for every brand.”
Integration Highlights
- Identity Matrix’s technology and IP are now fully embedded in Springbot’s platform.
- Stephen Lowisz joins as Managing Director, Data Ops & Interim CPO.
- Jean Hoffman and the engineering team strengthen R&D, with Hoffman as Interim CTO.
- Clients gain immediate access to Springbot Send (email, remarketing, abandoned page workflows) and Springbot Studio (demand generation + ABM playbooks).
- This marks Springbot’s third acquisition, reinforcing its profitable, debt-free, and expansion-focused strategy in marketing technology.
With this acquisition, Springbot empowers brands to run AI-driven marketing campaigns, optimize attribution, and unlock the full potential of customer data, delivering measurable results across all touchpoints.
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News Source:Businesswire.com