Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening. This recognition comes because of Sprinklr’s excellent vision and execution capability. Furthermore, Sprinklr managed to come first in two categories, including Completeness of Vision and Ability to Execute.
Sprinklr’s solution for Unified Customer Experience Management (Unified-CXM) is powered by Artificial Intelligence. This solution assists businesses in managing their customers’ interactions through various channels and facilitates turning social conversations into meaningful insights.
Social media now holds an important place in customer engagement and branding. For this reason, companies require sophisticated tools of Social Media Solutions to know about their customers. Sprinklr is a unified platform where social engagement management and listening happen together.
“We’re honored to be recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening,” said Sprinklr Chief Product Officer, Karthik Suri. “Social has become one of the most immediate signals of customer truth. Just in the U.S., for example, Pew Research reports more than 70% of Americans, more than 245 million people, use social media and most engage across multiple platforms. With similar patterns globally, this makes social one of the most powerful channels for marketing, real-time customer feedback, and brand engagement. Our focus has been on turning that signal into actionable intelligence with AI, so teams can move from reaction to proactive engagement. When you combine unified data, decision context, and the right balance of human and AI, brands don’t just manage conversations they build trust at scale.”
Sprinklr Enhances Customer Engagement Through AI-Powered Social Intelligence
This solution helps businesses to manage content, interact with customers, and analyze billions of social interactions. Also, it helps in making better decisions via real-time intelligence. As social conversations keep expanding on different platforms, there are growing challenges for organizations in dealing with these data. However, Sprinklr helps brands to integrate data, governance, and execution. This enables businesses to stay consistent even while growing globally.
Using AI-powered agents, copilots, and automation tools, Sprinklr helps teams achieve their objectives in several domains. This solution helps companies to plan and distribute their content across the social platforms. Also, companies will be able to react to customer interactions more quickly. Furthermore, it is possible to analyze a huge amount of social data and thus detect trends, customer sentiment, and risks.
Furthermore, Suri mentioned that using unified data along with decision context and human-AI collaboration enables brands to establish better relations with customers. By integrating social listening with social engagement, Sprinklr assists companies in transcending the boundaries of social media operations. Therefore, firms can adopt an insight-driven customer experience approach.
Overall, Sprinklr continues to strengthen its position in Social Media Operations through AI innovation. The company helps enterprises create meaningful customer connections at scale.
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News Source: Businesswire.com
