Sprinklr Strategic Alliance with SAMY, a leading social-first agency, aims to deliver next-generation solutions. The partnership focuses on customer experience management. Sprinklr offers its Unified-CXM platform. SAMY contributes its social-first marketing knowledge. Consequently, they create a complete solution for brands. It bridges customer insights and execution. This helps to drive measurable business results.
The partnership introduces a more unified model. This model addresses modern brand challenges. It fast-tracks digital transformation efforts. Nathan Townsend is SAMY’s Chief Partnership Officer. He noted the relationship has truly evolved. It moved from just assistance to a completely integrated partnership. Besides that, they combine AI technology and marketing knowledge. This delivers human-first experiences that have real business impact.
Combining Technology and Expertise
For instance, the integrated delivery is already helping clients. Diageo faced a major challenge. They struggled to keep pace with shifting trends. Diageo needed help to anticipate consumer needs globally. Sprinklr and SAMY developed a Foresight System. This system turns social conversations into actions. It enables proactive planning for products and marketing. Therefore, the alliance created a real-time insights environment. Sprinklr’s AI-native platform provides strong capabilities. SAMY contributes by providing deep expertise in implementation and audits. It helps customers anticipate and innovate at scale. This truly integrated solution helps brands maximise their technology investment.
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News Source: Businesswire.com
