StackAdapt has announced a strategic partnership with Experian that will help UK advertisers use first-party data more accurately. The partnership helps UK brands connect with their customers by targeting them more accurately and learning more about their audiences. Advertisers can now reach more people and get better match rates across all digital media channels. This integration helps marketers get the most out of first-party data as privacy rules change.
Strengthening Privacy-Safe Audience Activation and Targeting
Experian delivers advanced ID Resolution with broad coverage for privacy-safe audience onboarding. As a result, advertisers access rich third-party UK audience segments within StackAdapt. Brands and agencies enrich audiences using behavioural, demographic, and transactional insights. This partnership also strengthens campaign measurement and improves advertising performance at scale.
“This marks a major milestone for our UK growth strategy,” said Michael Shang, SVP, Advertising Technologies at StackAdapt. “Combining Experian’s unmatched consumer data footprint with StackAdapt’s programmatic capabilities gives our clients a powerful advantage in reaching and engaging their most valuable audiences with precision and accountability.”
“Experian’s relationship with StackAdapt in the US and Canada has been instrumental in enabling marketers in North America to unlock the full potential of their first-party data, and we’re excited to bring that momentum to the UK,” said Colin Grieves, Managing Director, Experian Marketing Services, UK&I. “By combining our powerful audience database which reaches the vast majority of UK households with StackAdapt’s innovative platform, we’re enabling advertisers to harness both first-party and third-party data to deliver smarter, more personalised campaigns at scale.”
“Our combined audience database reaches the majority of UK households with relevant campaign insights.”
StackAdapt now offers this integration to UK advertisers and agencies. Clients onboard first-party data seamlessly within the StackAdapt platform. The data from Experian will improve targeting accuracy and campaign efficiency. The two companies together hope to improve reach, relevance, and return on investment. Advertisers will be able to power more effective and measurable media launches.
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News Source: Businesswire.com
