StackAdapt, a leading advertising and marketing technology company, has launched the general availability (GA) of its martech suite, marking a major step toward full-funnel marketing. The platform unifies email marketing, programmatic advertising, and first-party data into a single, AI-powered solution.
The new suite lets marketers automate campaigns across different channels, improve performance, and send coordinated messages through paid and owned media. With real-time behavioral triggers, smart segmentation, and dynamic creative optimization, marketers can now create personalized customer journeys on a large scale.
“This is a pivotal moment for marketers seeking to activate data and deliver connected experiences,” said Vitaly Pecherskiy, Co-Founder of StackAdapt. “We’re removing friction between adtech and martech with real-time decisioning and unified campaign orchestration.”
AI-Powered Orchestration for Smarter Campaigns
StackAdapt’s platform supports native orchestration flows, connecting programmatic engagement with automated email messaging. For example, when a user submits a form, the platform can trigger a follow-up email and add them to a retargeting campaign automatically.
The GA release expands integrations with CRM and marketing platforms such as HubSpot, Braze, and CallRail, enabling marketers to:
- Upload and analyze first-party data
- Deliver automated or one-time email campaigns
- Trigger engagement across programmatic channels
New orchestration features include conversion event triggers. These turn every website interaction into a chance for engagement. There is also randomized path testing to improve campaign sequences based on performance.
Enhanced Capabilities and Dynamic Creative Optimization
The suite now extends dynamic creative optimization (DCO) beyond e-commerce and automotive into B2B, finance, and education. Marketers can personalize ad creative using audience data, product feeds, or user behavior.
Email marketing enhancements include support for multiple custom domains, helping agencies and enterprises manage communications across diverse brands.
“StackAdapt is redefining what’s possible in cross-channel marketing,” said Megan Storm, Head of Media at Bailey Lauerman. “Unified email and programmatic campaigns, combined with centralized performance tracking, accelerate insights and results.”
Driving Full-Funnel Marketing Transformation
The launch responds to a rising demand for combined marketing tech stacks and coordinated strategies across different touchpoints. By bringing together email, programmatic, and first-party data, StackAdapt helps marketers work more efficiently, enhance integration, and create smarter campaigns.
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News Source: Business Wire
