StackAdapt has introduced its first Snowflake Native App, now live on Snowflake Marketplace, powered by Snowflake Cortex AI. This new solution allows marketers to activate first-party data directly inside the platform without needing IT support. This launch marks a major milestone for advertisers using programmatic marketing. With the Snowflake Native App, StackAdapt streamlines data preparation, enabling real-time audience creation in just minutes.
Yang Han, StackAdapt’s Co-Founder and CTO, stated that marketers can now skip technical bottlenecks. “With Cortex AI, teams can instantly turn data tables into actionable segments,” he said.
Using natural language queries, marketers can find, map, and use relevant columns quickly. The system eliminates spreadsheets, guiding teams through automated data flows for faster execution.
With this app, advertisers can retarget past customers, build lookalikes, and suppress irrelevant leads using only their first-party data. Results can be measured without moving data out of Snowflake.
Thanks to the integration with StackAdapt’s Data Hub, users can merge multiple Snowflake tables without needing manual formatting. This provides a holistic customer view.
Eric Batscha of Snowflake praised the solution: “StackAdapt shows how our Native App Framework simplifies secure data activation at scale,” he said.
The app also enables agencies to collaborate by accessing data via StackAdapt’s API key. This enhances flexibility and speeds up campaign launches across digital marketing channels.
Now, marketers in industries like e-commerce, financial services, technology, and food & beverage can better manage loyalty programs, personalization, and inventory-based campaigns.
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News Source: Businesswire.com
