Swisslog Healthcare has appointed Christina Liebman as Vice President of Global Marketing and Communications. The leadership move supports the company’s continued growth and expansion efforts. Liebman brings more than 20 years of marketing experience across enterprise, mid-market, and growth-stage organizations. Her expertise includes brand development, demand generation, corporate communications, and go-to-market strategy. Based at Swisslog Healthcare’s North America headquarters in Westminster, Colorado, Liebman will oversee the company’s global marketing strategy. Additionally she will be leading demand generation, customer engagement and brand visibility initiatives.
Liebman to Fuel Growth in Healthcare Automation Markets
The appointment follows Swisslog Healthcare’s continued expansion of its footprint in global healthcare markets. The company is also focusing more on robotics and automation solutions for hospitals and health systems. According to Swisslog Healthcare, Liebman has a strong record of building high-performing marketing teams. She has also helped organizations strengthen market positioning and improve business growth.
“Christina brings a rare combination of strategic vision and hands-on execution that will directly benefit our customers and partners around the world,” said Cory Kwarta, CEO of Swisslog Healthcare. “Her collaborative leadership style, data-driven approach, and deep experience across global organizations make her an exceptional fit for Swisslog Healthcare.”
The company believes her leadership will help healthcare organizations understand the value of pharmacy and transport automation. As a result, hospitals can improve patient care, reduce operational waste, and strengthen supply chain stability.
“What drew me to Swisslog Healthcare was the opportunity to help shape the next phase of growth for a company that is transforming healthcare through automation,” said Christina Liebman, Vice President of Global Marketing and Communications, Swisslog Healthcare. “There is a strong foundation already in place, and I am energized by the opportunity to build on that momentum by strengthening brand, demand generation, storytelling, digital transformation, and engagement to create lasting impact for the customers we serve.”
Before joining Swisslog Healthcare, Liebman served as Vice President of Growth Marketing at Beeline. Previously, she held senior marketing leadership roles at Trimble, Advanced Energy Industries, and Emerson Automation Solutions. Her experience supports Swisslog Healthcare’s vision for stronger Global Marketing and Communications and continued market leadership.
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News Source: Businesswire.com
