Why In-House Brand and Creative Teams are Restructuring
Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising.
Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better represented at the strategic table where decisions are made. Coupled with the acceleration of workplace changes driven by the pandemic, the Great Resignation, and flashing economic warning lights, there are plenty of reasons for restructuring that we could speculate about.
We wanted to do more than speculate, though so we asked. And the community answered.
Download CREATIVE OPERATIONS REPORT Whitepaper
Bringing People and Robots together
In this video, we will demonstrate how NEVA guides the contact center agent through the ‘changing loan terms’ process, and automates their routine activities.
By optimizing the loan extension request, using NEVA, the bank was able to:
- Eliminate errors by automatically consolidating all customer data from backend systems
- Significantly reduce the process handle time
- Improve CSAT by helping a customer efficiently in a time of need
- Identify and execute an upsell opportunity in real time
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The Definitive Guide to Marketing Automation
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How can marketing automation benefit you?
Marketing automation allows businesses to save time and money, measure and optimise marketing investments and grow revenue faster. According to our benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue and allow sales reps to spend 22% more time selling.
What’s in the guide?
- What is marketing automation?
- How marketing automation differs from email marketing and customer relationship management (CRM) tools
- Common features you might see
- Building a business case- Learn how to get buy-in from your extended marketing team, CMO and executive team.
- Taking your marketing automation to the next level
- How to be successful— how to start small and focusing on small wins that can generate valuable results.
- Buying marketing automation – Which marketing automation solution is right for your organisation?
- Marketo’s marketing automation – See how Marketo can drive marketing automation ROI, including faster time to value, seamless connection with key sales, reporting and business applications.
Download The Definitive Guide to Marketing Automation Whitepaper
10 Reasons to Consider Marketing Automation
Being a successful marketer means always being ready for the unexpected…
2023 Digital Trends Experience Index
Welcome to Adobe’s 2023 Digital Trends report. Now in its 13th year, our annual…
Renforcez la confiance de vos clients grâce à…
Lorsqu’elle est adaptée, la personnalisation de l’expérience client renforce la…
More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond just having the right outlook and attitude. Your plans, strategies, and campaigns should be equipped to adapt to disruptions and changes — and it’s pretty much impossible to accommodate this manually.
Enter marketing automation, software that streamlines, automates, and measures marketing tasks and workflows to increase efficiency across the board. Finding the right automation solution will provide you with an organised marketing database as well as an engagement engine for all your activities and campaigns. This means smoother execution, smarter campaigns, and increased revenue.
Check out our eBook and discover 10 reasons to consider marketing automation for your organisation.
Download 10 Reasons to Consider Marketing Automation Whitepaper
Why do some new products fly off the shelves while others have sales cycles that extend out for months?
Selling any product is a mixture of art and science, but selling a new product with no track record from a company with no reputation — that requires a science all its own.
Every new product is different, of course, but one commonality I see among successful startups is an unwillingness to market and sell to people who aren’t buying. As simple as that sounds, it’s a trap entrepreneurs fall into over and over again.
In 20 years of rolling out new products and selling into dozens of different markets, I’ve learned that to sell a new product, repeatedly and sustainably, you have to refuse to twist the customer’s arm.
Read the complete article here
