Edge Marketing has launched agentic AI technology within The Edge Room, transforming how journalists conduct conference media research and develop stories. The platform now offers media professionals intelligent tools to analyze, synthesize, and discover insights from conference data, press releases, and sponsor information.

Since 2007, The Edge Room has served as a premier virtual press room for global conferences. With the integration of agentic AI, it now acts as an advanced research assistant. Journalists can use natural language to explore exhibitors, uncover trends, and analyze sponsor activities quickly.

Amy Juers, MBA, CEO at Edge Marketing, said, “The integration of agentic AI into The Edge Room is a leap forward in conference media relations. This technology helps journalists uncover deeper stories, identify connections, and save hours of manual research.”

Smarter Research with Agentic AI

The agentic AI-powered Edge Room enhances media workflows through:

  • Intelligent Content Discovery: Journalists can ask questions about exhibitors and sponsors.
  • Automated Research Assistance: Receive detailed company briefings and announcements.
  • Story Angle Identification: Find unique narratives across multiple participants.
  • Trend Analysis: Detect themes, technologies, and market shifts in real-time.
  • Interview Targeting: Get AI-driven recommendations for interviews.
  • Continuous Updates: Access fresh insights as new press materials are added.

Vicki LaBrosse, director of global public relations at Edge Marketing, emphasized, “Our AI-enhanced Edge Room saves time and uncovers new opportunities. Journalists can instantly identify the most innovative sponsors and technologies with sourced, accurate insights.”

The platform maintains strict accuracy and attribution standards, ensuring that every AI-generated insight links to verified press material. As a result, journalists benefit from reliable research while meeting tight deadlines.

Conference organizers and exhibitors also gain value through increased media engagement, as the AI enables deeper story exploration and broader coverage.

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News Source: Globenewswire.com