The Trade Desk announced the launch of Audience Unlimited, a major upgrade to its third-party data marketplace for digital advertising. This new platform leverages AI to help advertisers optimize campaigns while reducing costs and complexity. Audience Unlimited evaluates thousands of curated segments from trusted, privacy-conscious providers, enabling precise targeting at scale.

Samantha Jacobson, Chief Strategy Officer at The Trade Desk, said, “Audience Unlimited transforms how marketers view third-party data. By securing bulk pricing and using AI to measure relevance, advertisers can layer in all necessary data for improved performance.”

AI-Powered Targeting with Flexibility

Alongside Audience Unlimited, The Trade Desk introduces Koa Adaptive Trading Modes, offering advertisers two AI-driven approaches:

  • Performance Mode: Koa co-pilots campaigns, dynamically optimizing bids and allocations while remaining fully transparent. All Trade Desk innovations, including Audience Unlimited, Predictive Clearing, Identity Alliance, and Prism, are automatically applied.
  • Control Mode: Advertisers manually manage bids and allocations, with agentic AI providing recommendations. Performance features are selectable a la carte to meet detailed strategy or budget needs.

Tiered rates for Audience Unlimited in Control Mode are 3.3% and 4.4% of impression costs. In Performance Mode, it is included at no additional cost. Advertisers can still use a la carte pricing if preferred.

Michael Beebe, CEO of Dstillery, commented, “Audience Unlimited integrates AI-powered audience selection directly into campaign strategy. It transforms data from an afterthought into a core performance driver.”

Anne Acker, SVP at LiveRamp, added, “Third-party data drives growth. Audience Unlimited simplifies segment selection and maximizes marketing efficiency with AI, helping brands reach the right audiences.”

Audience Unlimited and Koa Adaptive Trading Modes will be available for select agencies on the Kokai platform in late 2025, expanding to all users in early 2026.

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News Source:Businesswire.com