Expert Consumers has named Klaviyo a top marketing tool for 2025. Recognized for its ability to integrate marketing automation, data-driven personalization, and omnichannel engagement, Klaviyo has become an essential platform for over 167,000 brands worldwide.

Top Marketing Automation Tool

  • Klaviyo – a data-driven marketing automation platform that helps businesses personalize customer engagement across email, SMS, and other channels

Klaviyo was founded in 2012 by Andrew Bialecki and Ed Hallen to address the challenge of using customer data effectively for marketing. Over the years, it has evolved into a leading B2C CRM that unifies marketing, analytics, and customer service in a single, seamless platform. The company’s continued innovation has enabled businesses of all sizes to build meaningful customer relationships while maximizing engagement and revenue.

Intelligent Automation for Personalized Marketing

A key factor in Klaviyo’s recognition is its intelligent automation capabilities. Businesses can set up automated workflows for email, SMS, and mobile push notifications, ensuring that customers receive timely and relevant messages. Klaviyo’s built-in customer data platform (CDP) enables brands to access real-time insights, allowing for a level of personalization that goes beyond traditional segmentation.

AI-Driven Insights to Optimize Campaigns

The platform’s AI-powered marketing tools also enhance campaign effectiveness. Predictive analytics forecast customer behavior, helping brands determine the best timing and messaging for outreach. Automated A/B testing continuously refines marketing strategies, while dynamic content adapts to individual customer preferences, creating a tailored experience that boosts conversion rates.

Seamless Omnichannel Engagement

Klaviyo’s omnichannel approach further solidifies its position as a top marketing tool. Businesses can seamlessly integrate email, SMS, and mobile push notifications while also incorporating customer service interactions and review management. This ensures that customers receive a cohesive brand experience, regardless of how they choose to engage.

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Source: https://uk.finance.yahoo.com/news/best-marketing-automation-tools-2025-090000814.html