TransAct has named Dana Loof as the new Chief Marketing Officer. This is in a period when the company is undergoing significant growth. Loof will oversee the entire process of the global marketing strategy. The new position will also require Loof to concentrate on customer growth. Loof has vast experience in the field of marketing for B2B technology, as well as SaaS businesses. Before the new position, Loof has worked in senior executive positions in high-growth technology companies. Here, Loof oversaw the entire process of integrated marketing campaigns to increase revenue.
“Dana brings a rare combination of category-creation leadership and revenue-driven marketing execution,” said John Dillon, Chief Executive Officer of TransAct. “As we continue to scale our software and platform strategy, Dana’s experience in building strong market narratives. Aligning marketing with sales and leading high-performance teams will be instrumental in strengthening our position and driving sustained growth.”
Driving Growth and Market Visibility
Loof brings a high level of ability to scale marketing organisations. She has deep experience in team development, message refinement, and ensuring marketing and sales strategy alignment. TransAct hopes this will bring better market visibility and customer acquisition. Furthermore, TransAct is continuing to invest in leadership to support its innovation agenda. It is determined to deliver technology solutions that ensure improved operational efficiency. TransAct says the appointment strengthens its commitment toward growth, scale, and customer value with this appointment.
“I’m excited to join TransAct at a pivotal moment in its transformation,” said Ms Loof. “The Company has a strong foundation, differentiated technology. A clear opportunity to lead in existing markets and expand into new markets. My focus will be on sharpening our positioning and building a modern, scalable marketing engine. Deepening customer engagement to drive measurable, sustainable growth.”
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News Source: Businesswire.com
