Triton Digital has made an announcement today that it has upgraded its Omny Studio platform to support video podcasting. The update to the audio-centric system includes user video podcasting tools. As a result, podcasters & media companies are now managing, distributing, & monetizing both audio and video content from a single platform.
Besides that, Triton Digital improved the platform’s publishing, analytics, and monetization features. The creators can now engage with those who watch their videos and those who only listen to the audio. Furthermore, Omny Studio maintains its open distribution through RSS. Hence, it is still very convenient to deliver content to any podcast player that supports standard feeds.
According to Triton Digital’s CEO, the move shows their belief that video is now a powerful way for audiences to discover shows. He stated that extending Omny Studio enables publishers to grow their audience, deepen listener engagement, and unlock new revenue streams. They can achieve this simultaneously using familiar tools.
Moreover, the update enables publishers to upload and manage video podcasts as they do with audio ones in the same workflow. They can page through video episodes as well as existing ad insertion and analytics workflows. Therefore, publishers get a single workflow that is consistent across different formats.
Such an addition is a significant pivot to the podcast industry. As the listening habits of the audience change, video podcasting is a tool that can help creators adjust and grow. By adding video support, Triton Digital’s Omny Studio empowers publishers to stay ahead in the evolving media landscape and strengthen their position.
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News Source: Businesswire.com
