Twilio and AEG have formed a new strategic partnership to enhance fan engagement across ticketing, sports, and live entertainment experiences. The new partnership combines Twilio’s customer engagement platform and AEG’s global entertainment network. Through the new partnership, AEG will utilise Twilio’s communication platform to offer fans more personalised and timely engagement. Therefore, fan engagement will be improved before, during, and after live events.
Fans will get relevant information, personalised offers, and seamless experiences. Moreover, the partnership will assist in the promotion of the use of smarter data at AEG’s venues and properties. Twilio’s platform will assist in the facilitation of secure messaging, real-time notifications, and customer insights at scale. Therefore, AEG will be able to build better relationships while respecting privacy and preferences.
“Live event experiences are emotional at their core & Twilio’s platform helps amplify those moments. By turning every interaction into an amazing experience,”
said Chris Koehler, Chief Marketing Officer at Twilio. “By partnering with AEG, we’ll help the company enhance its fan engagement across Crypto.com Arena, the LA Kings, and AXS for fans’ ticketing needs.”
“This new partnership with Twilio brings transformative technology to our properties,” said Nick Baker, President & COO of AEG Global Partnerships. “The Twilio platform will help us know our customers even better with detailed profiles that deliver personalised communication. Experiences today’s fans expect, while giving our teams powerful tools to drive business and operate more efficiently.”
Strengthening Digital Fan Engagement Across Live Events
This partnership also improves the efficiency of operations. It is easier for teams to coordinate communications related to events. On the other hand, fan engagement methods are also more uniform in sports, concerts, and entertainment. Furthermore, this partnership also shows the increasing need for digital-first engagement in the entertainment industry. Fans are now expecting communications in real-time and relevantly. As a result, technology is at the forefront of creating memorable experiences. With this partnership, Twilio and AEG are looking to disrupt the way businesses engage with their audiences.
“Twilio’s technology has enhanced how we engage with customers across our ticketing platform,” said Justin Burleigh, Chief Product Officer of AXS. Their services already allow us to deliver secure, seamless communication and ticket transfers. With our broadened partnership, we’re excited to further engage with our global fan base and provide even more personalised experiences.”
“Crypto.com Arena continues to set the standard for innovation in live entertainment. Twilio’s platform takes our capabilities to the next level,” said Katie Pandolfo, General Manager of Crypto.com Arena. “Their customer engagement platform will enhance how we engage with millions of annual guests. While enabling our premium team to deliver even more exceptional service to our valued clients.”
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com
