Uberall has introduced a new Generative Engine Optimization studio in partnership with AthenaHQ. The primary goal of the Generative Engine Optimization (GEO) project is to help multi-location brands appear more in AI-driven recommendations. Moreover, Generative Engine Optimization is a response to the question of how AI engines find and suggest local brands. The new GEO Studio is centered around enhancing brand signals on AI-powered discovery platforms. In the past, brands were mainly optimizing for traditional search engines and maps. Hence, Uberall created the studio to facilitate the adoption of AI recommendation behaviors.
“We’ve been piloting GEO Studio with a few clients. Their feedback has been incredibly energizing,” commented Ana Martinez, CTO at Uberall. “For the first time, they can see what AI thinks of their brand and address it. GEO Studio gives every location the clarity, trust signals, and context AI needs to recommend them. AI visibility is now actionable and scalable, unlocking new opportunities for our customers.”
“Uberall’s location platform perfectly complements our enterprise-grade GenAI optimization technology,” added Andrew Yan, Co-Founder of AthenaHQ. “Together, we enable brands to create on-brand, AI-ready, locally relevant content at an unprecedented scale.”
Transforming Location Marketing with AI
The Generative Engine Optimization studio is a platform that brings together data insights, content optimization, and location accuracy. At the same time, AI assistants are becoming the preferred guides for consumers’ discovery and purchase of products. As a result, brands need to change their strategies to go beyond the classic SEO approaches. Uberall developed the studio in partnership with AthenaHQ, a specialist in AI search. Besides, the partnership is a combination of technology and strategic advisory services.
“We’re thrilled to pilot this solution, giving clear visibility into our brand’s presence & performance in AI-generated responses,” said Dylan Paul.“In seconds, we can analyze prompts, identify improvements, and generate brand-aligned content, ensuring our brand stays visible and accurately represented.”
Consequently, brands obtain practical advice that is specifically designed for an AI-driven environment. The GEO Studio is a great tool for retailers, restaurants, and service brands with multiple locations. Additionally, it helps marketing teams stay aligned and coordinated to achieve measurable AI visibility outcomes effectively across all campaigns. In short, Generative Engine Optimization is becoming the core of future location marketing strategies.
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News Source: Businesswire.com
