Universal Ads, the platform for premium video advertising, has launched its new AI-powered video generator. The tool allows advertisers to build television commercials in minutes without pre-existing video assets. With this innovation, businesses of all sizes can access free TV ad creation and launch ready-to-air campaigns quickly.

Since January, Universal Ads has focused on making TV advertising as easy as social media. The beta version of its AI video generator enables brands to upload marketing materials or website content directly. Advertisers can then refine visuals, messaging, and tone to produce polished 15-second commercials that align with brand goals.

“Many companies want TV exposure but lack commercials or budgets to produce them,” said James Borow, Vice President of Product and Engineering at Universal Ads. “This built-in creative feature solves that challenge instantly. It makes Universal Ads a one-stop platform for campaign creation, delivery, and measurement.”

Key Features of the AI Video Generator

  • Instant Creative Production: Generate TV-ready ads within minutes and launch campaigns end-to-end.
  • Multi-Audience Targeting: Tailor creative for different audience segments within a single campaign.
  • Customizable AI Scripts: Choose from AI-generated scripts with tones such as motivational, casual, or engaging.
  • Automated Asset Capture: Instantly pull images, brand assets, and content directly from websites to ensure authenticity.

The AI video generator was developed with Creatify, an AI platform that powers video ads. Creatify, recently funded by Comcast Ventures, specializes in high-performance advertising technologies. Comcast Ventures strategically invests in innovative solutions that align with its broader business ecosystem, including Universal Ads.

Expanding Creative Options for Advertisers

In addition to the beta tool, Universal Ads introduced the TV Business Partners Program. This initiative gives brands flexibility to work with their preferred creative partners while integrating seamlessly into Universal Ads’ workflow. As a result, advertisers gain creative freedom without disrupting campaign execution.

Universal Ads campaigns already reach across 16 major publishers, including NBCUniversal, Paramount, Roku, Warner Bros. Discovery, Fox Corporation, AMC Networks, and more. With these partnerships, advertisers can extend their campaigns across premium programming and audiences at scale.

Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.

News Source: Businesswire.com