Validity Inc. has launched its next-generation AI email platform, Engage, for enterprise marketing teams. The platform aims to help marketers improve email campaigns with confidence and precision. It combines advanced automation, deliverability tools, and AI-driven insights. Engage also helps teams to act fast and reduce manual efforts for better performance in campaign workflows.
Platform Capabilities and AI Agents
Engage offers four AI-powered agents, all of which are used in emails. This includes the Ignite Agent, which resolves rendering, code, and compliance issues before sending an email. The Guardian Agent, as the name suggests, guards emails, with an ultimate focus on subscribers. It identifies any potential issue early. The Expression Agent creates emails that match your brand and ensures your brand requirements are met. The Insight Agent helps in comparing with the competition and identifying revenue opportunities. Engage trains on Validity’s extensive data network that processes more than 2.5 billion daily data points. This network improves AI accuracy while helping teams anticipate outcomes faster.
Executive Perspectives on Engage
“We have spent years building the largest and most trusted data network in marketing,” said Mark Briggs, Founder, Chairman, and CEO at Validity. “Engage is how we put that intelligence to work to help marketers see what’s coming, act fast, and deliver better campaigns with far less friction. The platform surfaces revenue opportunities, optimizes content, and automatically corrects issues across every email a company sends.”
“Agentic AI is only as accurate as the data and tools behind it—and we’ve built an AI engine powered by the richest, most reliable dataset in email,” said Matt Gore, Chief Technology Officer at Validity. “With Engage, we transform our data–a level of insight unmatched in the industry—into practical, always-on assistance across the entire campaign lifecycle.”
Expanded Deliverability Insights and Conference News
Alongside Engage, Validity introduced new deliverability features inside the Litmus platform. Marketers can now view aggregated inbox, spam, and tab placement data from recent campaigns. This added visibility helps teams identify underperforming sends quickly. “Email marketers need clear answers about deliverability, beyond the surface-level metrics provided by ESPs,” said Cynthia Price, Senior Vice President of Marketing at Validity.“By bringing inbox placement and campaign-level deliverability insights directly to marketers, Litmus is a true end-to-end email solution, built uniquely to serve enterprise customers.”
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News Source: PRNewswire.com
