Veylan today unveiled new features for the industry’s first fully integrated AI-native advertising platform, unifying strategy, creative, media buying, and optimization. Now, media buying and optimization happen alongside strategy and creative in a single workflow. Designed to replace fragmented adtech stacks, Veylan gives marketers a unified system to plan, execute, and optimize campaigns with unmatched speed and precision.

Early adopters, including creative agency PadSquad, report 70% cost reductions and 10x faster campaign execution. New capabilities provide real-time insights and generate ready-to-edit campaign assets within minutes. Leadership expansion includes the appointment of Quique Nagle as Chief Operating Officer.

WARC Recognition Highlights AI-Driven Innovation

Recently, WARC named Veylan a category leader in its MAMMA (Marketing-Advertising-Media-Measurement-Analytics) research paper. The study identifies measurement chaos as a structural flaw in the $1 trillion ad industry and highlights unified, AI-driven platforms like Veylan as solutions.

The Challenge: $120 Billion Lost to Fragmented Workflows

Modern advertising relies on broken workflows. With over 15,000+ adtech tools, data, planning, creative, media, and measurement operate in silos. This misalignment wastes $120 billion annually due to inefficiency and guesswork.

The Solution: Unified AI-Powered System

Veylan consolidates data, creative reasoning, workflows, media execution, and optimization in one platform. Its AI continuously learns, surfaces actionable insights, and delivers ready-to-use outputs for faster, precise campaigns.

  • Veylan Vision: Converts scattered brand data into deterministic intelligence, spotting gaps and flagging blind spots before costs arise.
  • AI Agents: Translate intent into action by drafting deliverables, coordinating workflows, and optimizing campaigns in real-time.

Enhanced Execution Features

  • Deliverables: Generates review-ready briefs, media plans, and creative concepts in minutes using live campaign data.
  • Nanoinsights: Offers actionable recommendations to optimize campaign performance automatically.
  • Media Execution: Direct DSP integrations allow live performance tracking and instant budget adjustments.

Together, these capabilities unify strategy, creative, and media into one workflow, reducing handoffs and accelerating campaign launches.

Built for the Future of Advertising

Veylan is led by veterans in advertising, media, technology, and AI, with over $10 billion in combined enterprise value created. The company has strong backing from founders, DMV Angels, and strategic investors. Recent acquisition of Advisr further strengthens leadership and platform capabilities.

“Veylan is an operating system for AI-era advertising, built on certainty,” said Anthony Iacovone, Co-Founder & CEO of Veylan. “Veylan Vision solves AI’s biggest flaw: delivering deterministic results at scale. It turns scattered brand data into reliable intelligence, compounding with every campaign. Tasks that once took weeks now take minutes, allowing teams to focus on what drives results.”

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News Source: Businesswire.com