Today, Viant announced that its AI-driven platform, ViantAI, has been awarded the “Best Strategic AI Platform” at the 2025 Adweek Tech Stack Awards. The accolade goes hand in hand with the influence of ViantAI in CTV and programmatic advertising. In fact, “ViantAI” is the term that is referred to the most and also the first time, indicating that it is the main keyword.
“As marketers face mounting pressure to move faster, create efficiencies and prove impact, ViantAI redefines what’s possible in advertising.” said Tim Vanderhook, CEO and Co-Founder of Viant Technology. “We created a product purpose-built for the advertiser that delivers substance over spectacle. ViantAI transforms a few simple inputs into comprehensive media plans. turns those plans into live campaigns, automates bidding, and translates performance into plain-language answers. Adweek’s recognition underscores the growing demand for AI that delivers clarity, speed, and real outcomes not complexity or black boxes.”
ViantAI got the award from an independent jury of industry leaders. The panel praised the platform’s cutting-edge AI-powered features as a first-to-market product. ViantAI drastically reduces media planning time from whole days to just a few minutes. This speed enables marketers to be more efficient and effective. Consequently, media teams are able to free up some of their time and, at the same time, increase their performance.
Impact and Performance Gains with ViantAI
Besides, brands and agencies opting for ViantAI have achieved a 50% media cost saving, at most. Moreover, they have also experienced 42% reductions in CPMs for their currently running campaigns. These are the results bearing ViantAI’s hallmark, which is to invigorate and uplift measurable activities.
In a statement, Alison Weissbrot, Executive Editor at Adweek, said:
“With the Adweek Tech Stack Awards, we’re shining a spotlight on the true architects of innovation the platforms. like ViantAI, that are not just pushing the boundaries of marketing technology, but proving real impact through measurable outcomes for their clients. This award isn’t about hype; it’s about recognizing the products remaking how brands connect and grow.”
Tim Vanderhook, CEO and co-founder of Viant Technology Inc., referred to the prize as “the proof of a growing market for AI solutions that provide clarity, speed, and real outcomes.” Besides that, he said that ViantAI changes straightforward entries into comprehensive media plans, facilitates bidding, and interprets the performance for easy-to-grasp reports.
As the industry’s first autonomous media-planning and buying platform, ViantAI is getting ready for its full self-driving campaign expansion. The platform is said to be able to support clients in various sectors such as retail, CPG, entertainment, gaming, finance, and travel. The company shared this information in its announcement. On the horizon, Viant is betting on a rapid AI-led workflow adoption push. The company, with the help of Adweek recognition, is signaling its commitment to driving the next wave of innovation in advertising. It aims to lead this new phase of industry advancement.
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News Source: Businesswire.com
