Fivetran recently announced that Vistaprint has selected its platform. The partnership will drive Personalized Customer Experiences. This plan aims to modernize data activation for Vistaprint. It also supports new AI initiatives. Vistaprint acts as a design partner for millions of small businesses. The company now uses Fivetran to power automated data pipelines. This system connects governed data directly into marketing tools. Furthermore, reverse ETL moves data from Snowflake into operational systems.
Modernizing Data for Marketing
Vistaprint has shifted to a modern cloud-first architecture. This transition allows the company to treat data as a shared resource. Marketing teams now have faster access to trusted information. Consequently, they can enrich platforms like Google with internal data. This move reduces reliance on third-party signals. It also improves the return on ad spend for campaigns. Reliable data movement is essential for these high-performing results.
“Vistaprint’s business is built on helping small businesses look professional and connect with customers, and data is central to that mission,” said George Fraser, CEO of Fivetran. “By using Fivetran to activate trusted first-party data across both paid and owned channels, Vistaprint can move faster, personalize experiences more effectively, and support AI-driven initiatives with confidence. We’re proud to support their evolution into a modern, data-driven organization.”
“Our marketing teams need fast access to trusted data in the platforms where campaigns are planned, launched, and optimized,” said Drew Forster, Director of Marketing Optimization at Vistaprint.“Fivetran makes that possible by activating data directly into our marketing and customer engagement tools. It has changed how quickly we can personalize campaigns, test new ideas, and support the AI initiatives we’re investing in. We’re moving faster and making decisions with more confidence because the data is always there when we need it.”
Supporting AI-Driven Personalization at Scale
The company continues to expand its use of AI for recommendations. High-quality data is necessary to deliver these tailored interactions. Fivetran ensures that consistent information is always available for decisions. These efforts result in more effective Personalized Customer Experiences. Vistaprint now tests new ideas with much higher confidence. Their campaigns show a clear single source of truth. This strategy helps them maintain a competitive edge. Consistent data flow is the foundation of their Personalized Customer Experiences.
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News Source: Businesswire.com
