Persium Group, a trusted name in wealth management, retirement services, and exit planning, has made a strategic move by appointing Warren Yancey as its new Head of Marketing. With more than ten years of hands-on experience in financial services marketing, Yancey brings a fresh yet seasoned perspective to the team. He will lead Persium marketing efforts to strengthen brand visibility and create deeper client connections. His arrival marks a bold step in Persium journey toward innovation and client-centric growth.

Warren Yancey Takes Charge as Persium Group’s Marketing Head

Yancey’s impressive track record includes high-impact roles such as Marketing Director at Milner Financial and Director of Channel Marketing at Transamerica. In those positions, he managed a nationwide network of over 85,000 independent agents and financial advisors. Through these roles, he sharpened his ability to scale marketing operations and tailor outreach for maximum engagement. Now, at Persium Group, he is expected to replicate and expand on those successes.

According to Stephen Griner, CEO of Persium Group, Yancey’s appointment was a thoughtful decision. “Warren’s results-focused mindset, leadership qualities, and proven marketing strategies make him an ideal fit,” said Griner. This leadership change is not just about filling a role—it’s about accelerating Persium’s marketing effectiveness. Importantly, Yancey holds both a Bachelor of Arts and an MBA from the University of Georgia, giving him a solid academic foundation to match his professional accomplishments.

Moreover, Yancey’s appointment signals Persium’s commitment to elevating its brand through data-driven, people-focused marketing. With the financial landscape rapidly evolving, having a forward-thinking marketing leader at the helm can ensure that Persium stays agile and client-focused. Yancey is expected to drive transformation while preserving the firm’s core values of trust and service excellence.

In today’s competitive financial advisory market, aligning marketing with client needs is more critical than ever. That’s why Warren Yancey’s arrival is not just a leadership update—it’s a strategic enhancement. As he begins this new chapter, the industry will be watching how he shapes Persium marketing direction and elevates its presence across key markets.

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News Source: Businesswire.com