The Digital Advertising Challenge for Small Businesses
Digital marketing is more complex than ever. The return on ad spend (ROAS) that once made online advertising a no-brainer has started to decline. Business owners are paying more and seeing fewer results. The big question many are asking is: “What am I really getting for all this money I spend on Google and Facebook ads?”
If you’re a small business owner wondering the same, you’re not alone. And there is a better way: working with a media partner. In this essay, we explore why a media partner is a critical advantage in today’s advertising world, and how it can close the gap between you and the larger competitors in your market.Reasons to Have a Media Partner
| 1 | Expertise with AI and Algorithms |
| 2 | Lower Costs, Higher ROI |
| 3 | Professional Ad Creative |
| 4 | Intent-Based Targeting |
| 5 | Real-Time Strategy |
| 6 | Access to Premium Inventory |
| 7 | Dedicated Support |
