Wiland and A Parent Media Co. Inc. (APMC) have announced a partnership to support the free sports streaming platform, Victory+. Through this collaboration, Victory+ will utilize FanSignals predictive audience intelligence to gain deeper audience insights. This solution will help the platform and its advertisers to learn more about their viewers, which will be used when making content choices and increasing engagement on the platform.
The partnership represents an expansion for Wiland into the free, ad-supported (FAST) streaming market. FanSignals transforms audience data into actionable consumer segments built on demographics, interests, and category affinities. This allows for smarter strategies while protecting the trust of users. Consequently, understanding predictive audience intelligence is critical to success for modern business models.
Unlocking Insights through Predictive Intelligence
The integration helps Victory+ deliver precision to advertisers who demand high-quality data. By using predictive audience intelligence, the platform gains the intelligence needed to strengthen retention. Furthermore, these tools allow Victory+ to offer more than just reach to its brand partners. This move ensures that the platform remains competitive as the FAST market continues to mature.
Regarding the new client partnership, Mike Gingell, CEO of Wiland, stated:
“The free, ad-supported streaming market demands more than viewing data, it requires predictive intelligence. Victory+ understands that growth is driven by a superior user experience and the high-precision audience data that advertisers demand. FanSignals makes both possible.”
Andre Murphy, VP of Wiland’s Sports & Entertainment Division, added:
“FanSignals gives us the intelligence to better understand our audience, strengthen retention, and deliver greater value to advertisers through one of the few experiences that still commands undivided attention: the magic of live sports.”
Joe Leavitt, CRO at A Parent Media Co and Victory+, stated:
“Victory+ is built to bring fans closer to the teams, leagues and creators they love while creating a meaningful bridge for our partners. FanSignals gives us the intelligence to better understand our audience, strengthen retention, and deliver greater value to advertisers through one of the few experiences that still commands undivided attention: the magic of live sports.”
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News Source: Businesswire.com
