Wiland announced the Wiland CMSO appointment of Jacqueline Popelier as Chief Marketing and Strategy Officer. The Wiland CMOS will take office on July 14, 2026. This Wiland CMOS appointment is a boost for the firm’s growth and leadership strategy.
Popelier is joining the Executive Leadership Team as the Marketing and Growth Strategist. Furthermore, she will also be responsible for developing the brand and demand generation strategy. She will also work alongside the Sales, Products, and Client Success teams.
“I am excited to welcome Jackie to the team as we expand our focus on growth and continue to evolve our longer-term market position. Jackie will be a great asset to the company, and we will benefit greatly from her experience and expertise,” said Mike Gingell, Chief Executive Officer of Wiland, Inc. “She has a proven track record of launching innovative, data-driven solutions, building high-performing teams, and delivering measurable business results. Just as importantly, she brings an authentic people-first leadership style that reflects the culture we are continuing to build at Wiland.”
Jacqueline Popelier Brings Extensive Marketing and Technology Expertise
The company aims to expand market awareness and deepen client relationships. In addition, Wiland intends to speed up the implementation of their AI-enabled marketing technologies. This is consistent with their business growth and market positioning strategy. Popelier has over 25 years of experience in marketing and technological leadership. She has spearheaded digital marketing and customer engagement campaigns in various sectors. Additionally, she has formed teams that have consistently produced measurable results.
Before that, she was the Vice President of Product at FordDirect. In her position there, she spearheaded the marketing and analytics efforts for Ford and Lincoln dealers. She was also responsible for creating revolutionary advertising platforms.
“Wiland has built an exceptional reputation as a trusted leader in consumer intelligence and marketing solutions,” said Jacqueline Popelier, Chief Marketing and Strategy Officer. “The company’s unmatched data assets, innovative technology platform, and commitment to client success create tremendous opportunities for growth. I am excited to join this talented team and help strengthen our brand, deepen client relationships, expand strategic partnerships, and accelerate the next phase of Wiland’s growth.”
Wiland expects a smooth transition as Popelier steps into her new role. Meanwhile, the company continues to focus on sustainable revenue growth.
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News Source: Businesswire.com
