Wunderkind, the agentic AI marketing platform, has released “Build” with Wunderkind, a developer-centric API suite designed for seamless integration of identity resolution, behavioral triggers, and personalization intelligence. With a strong focus on performance marketing, the suite enables brands to access Wunderkind’s advanced capabilities without overhauling their existing tech stacks.
In the past, Wunderkind pushed outcomes with a wholly managed service – combining identity understanding, cross-channel opportunities, and creative assistance to maximize reach and revenue. The announcement today changes tack, providing Build, which helps contemporary marketing teams with interoperability between SDKs, APIs, and messaging integrations without impacting existing workflows.
“The modern marketing stack isn’t one-size-fits-all,” said Bill Ingram, CEO of Wunderkind. “Build empowers brands to control data ingestion, mapping, and activation, while tapping into the power of our agentic decisioning engine. That intelligence shapes real-time, personalized customer journeys.”
Build offers:
SDKs (Web & Mobile): Low-code tools for behavioral data capture and fast deployment.
APIs: Programmatic interfaces to enhance CDPs, ESPs, and analytics platforms with real-time personalization.
Signals: Real-time behavioral triggers for messaging solutions (such as Klaviyo, Salesforce), which allow for accurate engagement timing.
Wunderkind additionally provides a self-serve Shopify app, which extends its high-performance identity and personalization capabilities to smaller DTC brands without cumbersome integration or expensive contracts.
By unbundling its flagship technology, Wunderkind democratizes the access to its agentic abilities allowing growth-stage brands and enterprises to scale smart performance marketing with control and speed.
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News Source: Businesswire.com
